1. Train the ad algorithms, don't just let them run free.

1. Guide your ad algorithms; don’t let them run wild.

2. Take control of your ad algorithms instead of letting them work unsupervised.

3. Teach your algorithms how to succeed—don’t assume they’ll figure it out.

4. Algorithms need guidance; give them the right data and direction.

5. Shape your ad performance by actively managing the algorithms.

6. Think of algorithms as tools—you need to wield them effectively.

7. Don’t leave your algorithms on autopilot—monitor and adjust them.

2. You know your brand better than the algorithms.

1. You understand your business better than any machine can.

2. Algorithms don’t know your brand’s personality—you do.

3. Trust your instincts about your brand more than the algorithms.

4. No algorithm knows your brand’s vision as well as you do.

5. You’re the expert on your brand, not the algorithm.

6. Algorithms follow patterns; you know your brand’s uniqueness.

7. The soul of your brand is something only you can understand.

3. Not all customers are created equal.

1. Every customer is different in how much they contribute to your success.

2. Focus on customers who make the biggest impact on your growth.

3. Identify which customers give you the most value.

4. Treat ad accounts like a stock portfolio, manage for total return and long-term profitability.

1. Manage your ad accounts like investments—balance risk and reward.

2. Think of your ad accounts as a portfolio—focus on sustainable growth.

3. Treat ad spend like investing: aim for steady, profitable returns.

4. Diversify your ad strategies for better overall results.

5. Focus on maximizing total returns from your ad campaigns.

6. Don’t chase quick wins—manage your ads for lasting success.

5. Optimize your ads in-platform, optimize your business holistically.

1. Improve your ads on the platform, but don’t forget the bigger picture.

2. Focus on ad performance while also enhancing your overall business.

3. Fine-tune your ads where they run, but think about your whole strategy.

4. Optimize ads for clicks, but optimize your business for growth.

5. Better ads start in-platform, but real success comes from a full strategy.

6. Improve your ads, but align them with your business goals.

7. Work on your ads where they live, but consider your entire operation.

8. Success comes from strong ads and a stronger business foundation.

9. Don’t just focus on ads—improve how your entire business works.

10. Run great ads and ensure they support your broader business goals.